Book marketing that works…

This caught my eye earlier in the week.  It's something I have as a paperback and an audio-book, and I am now very tempted given the simple message seen here.

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Why does it work for me?  It tells you the setting and the conditions of the time (which relate to our contemporary world).  The title is a good hint at the content.  It lets the author speak for himself and stand on his own two feet.  But in keeping with the latest trends in publishing, here’s a mock-up:

NOStieg